Contact Us

Contact Us





    Infographics 1 Day | 7 hours | $550 PLUS TAX

    Toronto communicators who want to convey data and ideas more effectively will find the complete toolkit here. This workshop covers finding the story in your data, choosing the right visual format, and building infographics that are clear, accurate, and visually compelling -- using Illustrator and Photoshop throughout. Prerequisite: Adobe Illustrator 101 or equivalent experience.

    Introduction

    • » round table
    • » what is an infographic?
    • » sample inforgraphics
    • » the good, the bad, the ugly
    • » infographic as marketing tool

    Getting started

    • » researching topics
    • » finding the best data
    • » looking at data from various angles
    • » finding the kernel of a story

    What type of infographic?

    • » common infographic styles
    • » choosing the appropriate type
    • » converting the data to graphics

    Telling the story

    • » structuring the narrative
    • » the core message
    • » attention grabbing headlines

    The design stage

    • » your audience
    • » brainstorming
    • » visualizing the data
    • » creating a mood board if necessary
    • » sketching ideas on paper
    • » selecting appropriate colours
    • » choosing the typeface(s)

    The tools

    • » using Illustrator
    • » advanced Illustrator concepts
    • » using Photoshop

    Saving and exporting

    • » what format?
    • » posting online
    • » should it be responsive?